Back to school shopping with Officemart and TR. CILLAH

March 17, 2025

The Back-to-School season can be both exciting and overwhelming for parents and children. Finding the right supplies while ensuring quality and affordability is a top priority. This year, Officemart partnered with Tr. Cillah, a beloved content creator known for her engaging and educational approach, to simplify the shopping experience and make the process enjoyable for families.

Helping Parents Choose the Best for Their Children

This partnership made it easier for both parents and children to choose the best school essentials by showcasing different supplies tailored to their needs. Through relatable content, Tr. Cillah shared valuable insights on must-have items, guiding parents toward the best choices.

Her posts evoked nostalgia and trust, reminding parents of their own school days while ensuring their children have everything they need to succeed. With everything conveniently available at Officemart, families could shop with confidence, knowing they were getting high-quality products at competitive prices.

Engaging and Entertaining for Children

One of the biggest highlights of the campaign was a fun modeling clay demonstration video, which captured the interest of young learners and received nearly 400,000 views. This playful and interactive content reinforced Officemart’s dedication to offering products that inspire creativity and learning.

Exclusive Discounts for Smart Shoppers

To further support families during this season, Officemart introduced an exclusive discount code, TC01, offering an additional 10% off purchases. This special offer encouraged parents to stock up on essential supplies while enjoying great savings. The increased foot traffic and digital sales reflected the positive response from families who appreciated the added value.

Key Metrics from the Campaign

This collaboration saw an outstanding social media engagement across all networks. The Mathematical Set – TBT School Life for example amassed 626k views and 42.2k interactions on TikTok and drew 9,117 interactions on Instagram. Facebook had the highest reach with viral potential while TikTok led in likes and shares, boosting visibility.

A Trusted Partner for Parents and Students

By leveraging the power of digital platforms and a trusted influencer, Officemart reaffirmed its commitment to helping parents provide the best for their children. The collaboration with Tr. Cillah not only showcased Officemart’s diverse product range but also highlighted its role as a supportive partner in every student’s academic journey.