ASL Trading Welcomes Kohler to its Premium Portfolio

October 5, 2021

ASL Ltd – Trading Division, a pioneer business in hardware and sanitaryware since 1948, last week opened its first Kohler showroom on Lusaka Road, Industrial Area. ASL has partnered with Kohler as a distributor for its product range, known for innovative designs, craftsmanship and exceptional quality.
The showroom was launched by the Commercial Director – Kohler Middle East & SSA – Alan Orchard, Kohler SSA Sales Head – Rohit Mehta, Vice Chairman of Ramco Group – CR Patel flanked by Amit Patel – CEO Ramco Group and Bharat Patel of ASL Trading as well as other team members from both companies.
Kohler is a globally renowned sanitaryware brand that was founded in 1873 and is recognised for innovation and a passion for gracious living. Kohler is a family business and is run by the fourth generation whose patriarch and founder John Michael Kohler invented the bathtub. Kohler, for the last 147 years, has led with a unique sense of design thinking and innovation. Their philosophy of integrating art, superlative craftsmanship, technology, heritage and exploring a plethora of creative ideas has been at the heart of their novel approach. With Kohler you get to live the possibilities of futuristic innovation, diversity, inspiring craftsmanship and artistic distinction.
Their uncompromising commitment to quality has turned the company into a benchmark of quality. Kohler’s global footprints are a testimony to how their artisans and craftsmen translate ideas from different cultures and traditions, times and themes into extraordinary celebrated designs.
“As part of our exciting journey to expand across the African continent, we are always pleased to associate with like-minded partners who share our long-term view to make the 147yr old KOHLER brand available to discerning customers who wish to create kitchens and bathrooms as functional center pieces in their residential and commercial properties. In this spirit, we welcome ASL to the KOHLER design and experience universe as we continue to deliver bold innovation in our passion to bring gracious living to our consumers” – Alan Orchard, Commercial Director Kohler Middle East & SSA.

“We are excited to work with a world-renowned brand such as Kohler, as this expands our portfolio into a premium segment. The ASL team is working to ensure that we cater for both retail and project clients by having sufficient stocks. For the larger projects, we will be able order shipments in as required” says Bharat Patel, CEO of ASL Trading.