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January 28, 2014
CROWN CLASSICS: Dr. Fixit waterproofing solutions introduced in Kenya

Crown Classics Limited has partnered with Pidilite Industries, India’s leading adhesive, sealants and construction chemicals company to bring Dr. Fixit, India’s finest construction and waterproofing expert to Kenya.  

Dr. Fixit provides a wide range of advanced waterproofing solutions to meet the needs of the burgeoning construction industry. Providing new product innovations, unique marketing campaigns and a widespread dealer network, these solutions have been at the forefront of India’s construction industry.

Mr. Hasit Patel, Director of Crown Classics and Mr. Shankha Banerjee, President Sales and Marketing (Middle East & Africa region), Pidilite Industries reiterated the upsurge in demand for waterproofing solutions in Kenya.  This demand is as a result of water leakage problems brought on by heavy rainfall and a high ground water table.

As Mr. Banerjee remarked during the launch, there is underlying potential to be explored in the Kenyan market and the scope of growth is large.