New Partnerships
Expansion News
Awards & Media
Operational Changes
CSR
September 30, 2014
ASL CABLES: Flourishing in the market

Having started operations in January 2014, ASL Wire & Cable Division has been performing exceptionally well. Its increasing popularity in the market has mainly been due to the high quality of its products which are also value for money. It is the only brand that is promoting flame retardant wires and cables.

 

In a bid to grow their product portfolio and offer wider variety to their customers, the company has begun production of armoured cables, automobile cables, instrumentation cables and flexible cables. Of these, they have received KEBS certification for flexible cables, automobile cables, armoured cables as well as house wiring cables. The product quality has been appreciated and supplied to their set of customers such as developers, contractors, end users, telecom, automobile industries etc. The demand for their products has prompted exports to Tanzania, Rwanda and Uganda and there are plans to branch out into other countries.